Book Clubs – The Human Touch in Marketing

Today, algorithms determine the most minute details of our buying habits, down to the finer points of the dental floss we prefer (waxed or unwaxed, plain or minty). Advertising is a constant blitzkrieg of spam, pop-ups, and phone alerts. Those ads are specific, focused, targeted…and totally impersonal. For all the information that Google,… Continue reading

HOW DO YOU READ? PRINT BOOKS, EBOOKS, OR AUDIO BOOKS?

My husband is a “collector” and I’m a “tosser.” We share a running joke: I swear I’m going to die first because I don’t want to clean out the garage! But…we both love to read and are both guilty of filling any available empty space with books. His huge collection makes our bookshelves sag–World… Continue reading