Book Clubs – The Human Touch in Marketing

Today, algorithms determine the most minute details of our buying habits, down to the finer points of the dental floss we prefer (waxed or unwaxed, plain or minty). Advertising is a constant blitzkrieg of spam, pop-ups, and phone alerts. Those ads are specific, focused, targeted…and totally impersonal. For all the information that Google, Facebook, and Amazon collect about us, Alexa’s robotic voice will never replace that of a trusted friend who enthusiastically says, “You’ve got to read this book I just finished!” In…

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You Never Forget Your First Time

  It was magical, exciting, more thrilling than I’d ever dreamed of…… No, not that! I’m talking about my first time as the featured author at a book club. Recently, I reconnected with a Zumba class I hadn’t seen for a year. In catch-up conversation, I mentioned my novel had been published. Joan kindly announced my news to the group who warmly congratulated me. Then she added, “I’m in a book club. Would you like to speak to us in…

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